Increase passenger volumes and raise awareness of Emirates in the US market utilizing the Emirates Vacations platform.

The travel and tourism industry has seen a significant shift over the past 20 years. Gone are the days of going on pre designed tours with tour operator guides. Instead, the world has seen numerous DIY options come onto the scene, such as Expedia, Hotels.com, Booking.com, Kayak, and others. Emirates Vacations has a unique platform to capitalize on changing consumer behaviors. Currently, Emirates Vacations offers vacation packages to selected international destinations around the world. It mostly offers packages consisting of a hotel, airfare, and ground transportation. They also book tours and excursions, for example, a Dubai city tour or a safari in Kenya.

A digital service which suggests customizable vacation packages (destinations, lodging and boarding, air and ground transportation, itineraries) to travelers based on their preferences crafted by experienced and knowledgeable travel curators with the following highlighted features:

Utilize an innovative process defined as “Idea book“ to learn more about the customer preferences.

Request personalized travel packages based on travelers’ preferences.

Create tailored packages with compatibility ratings for various destinations.

Suggest highly-crafted daily itineraries for customers conforming to their preferences.

Seeking the assistance of exclusive personal curator, the one who designed tailored packages & itineraries.

Engage users to consider next adventures by sending customized notifications.